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Real-time scoreboard for dealerships & dealer groups
A finance manager enters the deal in about a minute — customer, stock number, front gross, each F&I product and its profit, lender. From that one entry the salesperson sees their deals, their ranking, their pay and their schedule. The desk, the F&I team and the GM each see grosses, rankings, PVR, units, schedules and goals — on their own phones or desktops.
Every role sees the same deals, cut the way that role is measured. Nothing here is typed twice.
Works with the DMS you already run. The DAS Board sits on top of it and complements it. It never replaces the DMS, and it never desks or funds a deal.
What the board actually shows
Every readout below is built from deals the store logged that month — not an import, not a spreadsheet somebody maintains on the side.
Pay to date · salesperson
Pay plans are configured per store, and the app runs that plan against the real deals. Visible on the 20th — not disputed after payroll.
Pace · monthly goal
Goals and pacing for the individual, the team and the store — one piece of arithmetic, and every role is measured on it.
Who's Up · floor rotation
Showroom traffic and the up rotation, with be-backs flagged as they walk in.
Factory money · GM view
more units to the next OEM tier
The store sees the gap to the next tier while there is still month left to close it.
Product penetration · F&I
Per product, per manager, per month — with PVR and products per deal beside it.
Split deal · credited automatically
A split is entered once and credits both people — units, gross and pay — so the board and the payroll agree.
Example figures.
One entry, every point of view
Free demo
Get a demo code and open the live dashboards on a seeded dealership. Every role, real screens, read-only.
© The DAS Board — proprietary dashboard interface. Contact for licensing.
© The DAS Board — proprietary dashboard interface. Contact for licensing.Two cropped slices of the real product. The full dashboards open in the demo.
Who built it
“The person whose pay depends on the number is the last one to see it.”
Dan Caplan · Founder
Twenty-seven years in dealerships, and still working the floor as a finance manager today. The DAS Board was built from the desk rather than from a whiteboard — which is why a deal takes a minute to log, and why the pay math is the store's real plan instead of a generic formula.
Support comes from the same person who built it.
Pricing
One F&I manager tracking their own book, or the whole store with every role on it.
$5per month
For one F&I manager tracking their own deals, independent of whatever the store has set up.
14-day free trial
Launch pricing: a flat $100 per dealership, per month, for stores that sign up now. The base includes 10 salespeople, 2 finance managers and 2 desk managers; add-on team bundles start at $50 a month for bigger stores.
30-day free trial
Dealer groups pay the same launch price of $100 per rooftop, with the group and AVP views included.
A demo code puts you inside the live product on a seeded dealership — every role, read-only, nothing staged for the tour.