Who We Are
Passionate professionals dedicated to revolutionizing dealership management through innovative technology and data-driven insights.
Why I Created The DAS Board – Dan Salt, CEO and Founder
With over 27 years of experience in the automotive dealership industry, I've seen firsthand the challenges managers face in balancing their roles as leaders and performers. As a seasoned professional, I founded The DAS Board to address a critical gap I observed: while Sales Managers excel at selling cars, they often struggle to effectively manage their sales teams.
I believe that informed, motivated, and well-supported salespeople are the key to driving exceptional results—far surpassing the outcomes of disengaged or uninformed teams. The DAS Board empowers Sales Managers with intuitive tools to lead their teams more effectively, ensuring they can focus on both team development and sales excellence.
Beyond sales, the app supports Finance Managers by providing real-time insights into deal profitability and key metrics, while offering GMs actionable reports to guide strategic decisions. My vision with The DAS Board is to revolutionize dealership management, fostering a culture of efficiency, transparency, and success across all levels of the organization.
Our Values
Data-Driven
We believe in the power of data-driven insights to make informed decisions and drive success.
Team Excellence
We foster a culture where informed and motivated teams can achieve their full potential.
Continuous Innovation
We are committed to continuous improvement and innovation in dealership management technology.
Meet Our Special Agents
Each agent is specially trained to handle their domain — so your team can focus on selling cars.
Dan Salt
Founding Agent & CEO
Drawing on extensive experience in dealership management, Dan Salt founded The DAS Board to foster a culture where informed and motivated employees thrive, driving productivity through transparent, data-driven tools that empower automotive teams.
Sarah Mitchell
Special Agent — Product Strategy
With over 25 years of dealership and retail experience, Sarah Mitchell brings deep insights into achieving sales success. She understands the power of effective tools and skilled management to inspire teams, ensuring The DAS Board drives exceptional results for dealerships.
David Chen
Special Agent — Technology & Architecture
David Chen brings deep expertise in crafting software that excels, with a focus on scalable, secure platforms. His ability to deliver insights without complexity ensures The DAS Board provides seamless, reliable technology for dealerships.
Emily Carter
Special Agent — Customer Success
Dedicated to ensuring every DAS Board customer gets the most from our platform through personalized onboarding and support.
Marcus Weber
Field Agent — European Operations
Leading our European expansion with 15+ years of automotive retail experience across Germany, UK, and France.
Jennifer Hayes
Field Agent — Dealer Relations
Building lasting partnerships with dealership groups. Expert in understanding dealer needs and ensuring platform adoption success.
Michael Torres
Field Agent — US Operations
Driving growth across North America with deep connections in the automotive industry and a track record of exceeding targets.
Katrin Hoffmann
Special Agent — Growth & Intelligence
Spearheading brand awareness and lead generation strategies. Passionate about connecting dealers with solutions that transform their business.
"The DAS Board revolutionizes dealership success by empowering sales managers to optimize teams and finance managers to maximize profits with critical sales insights and salespeople who are always up to date on their deals."— Dan Salt, Founder
Ready to Transform Your Dealership?
Join hundreds of dealerships already using The DAS Board.