For Dealers Comparing Software
Dealership management software that works with your DMS — not against it
Keep CDK, Reynolds & Reynolds, or Dealertrack as your system of record. The DAS Board adds the layer they were never built for: real-time performance dashboards for every role in the store.
Most searches for dealership management software end at the same wall: the DMS runs the back office brilliantly and still leaves the team guessing where they stand. The DAS Board is not a DMS and does not want to be — it is the performance layer that sits alongside yours, turning the deals it already holds into live scoreboards for salespeople, finance managers, sales managers, and GMs.
What the performance layer adds to your DMS
Works with your DMS
CDK, Reynolds & Reynolds, Dealertrack — keep your system of record. Deals sync in or are logged as written; nothing about desking or booking changes.
Real-time role dashboards
Every role gets a live view built for them — not the same dense DMS screens for everyone in the building.
Sales scoreboard & pace
Units, front and back gross, leaderboards, and pace to goal, updated the moment a deal is logged — not at month-end.
F&I performance
PVR, product penetration, and funding status by finance manager — the coaching numbers DMS reports bury.
Dealer group roll-ups
Compare every rooftop on the same yardstick from one view, without merging exports by hand.
Pay plans & transparency
Every producer sees their commission and bonuses build in real time under their actual pay plan.
Works with your DMS — it doesn't replace it
The DAS Board complements your DMS (CDK, Reynolds & Reynolds, Dealertrack) — no rip-and-replace, no migration project, no change to how deals are desked or booked. Your DMS stays the system of record; The DAS Board is the system of performance.
Frequently asked questions
Is The DAS Board a DMS?
No. A DMS is the system of record for accounting, desking, inventory, and service. The DAS Board is a performance dashboard that works alongside your DMS and turns the deals it holds into real-time, role-based scoreboards.
Which DMS platforms does it work with?
The DAS Board works alongside CDK, Reynolds & Reynolds, and Dealertrack. Deals sync automatically with the DMS sync upgrade, or your team logs them as they are written.
Do I still need my DMS?
Yes. The DAS Board does not do accounting, desking, inventory, or service scheduling — and never will. It adds the live performance layer a DMS does not provide.
What is the difference between a DMS and a performance dashboard?
A DMS records what happened — deals, ledgers, ROs. A performance dashboard changes what happens next: live pace to goal, leaderboards, F&I penetration, and pay visibility for every role, updated in real time.
What does it cost?
A fraction of a DMS seat. Dealership plans are priced per store with volume tiers for groups, and include a free trial — see the pricing page for current rates.
Keep your DMS. Add the scoreboard.
Start a free trial and give every role in your dealership a live view of the numbers that move the month.